The candy brand is teaming up with makeup company HipDot for a limited-edition collection that includes a eye shadow palettes in “milk chocolate” and “white chocolate” with six shades in each, as well as two lip balms and two makeup brushes.
The limited-edition collection comes as the beauty industry recovers from getting slammed by the pandemic. Mask wearing and the work-from-home routine has pummeled cosmetics sales as consumers embrace a low-maintenance lifestyle. Makeup sales dropped 34% in 2020 compared to the prior year, according to market research firm NPD.
CNN’s Parija Kavilanz contributed to this report.